What a year this has been! 2020 was quite a challenge, and yet we pulled through bigger and stronger than ever! This was only possible because of all the support from our incredible ambassadors. Our loyal Vitae Babes stuck with us through all the ups and downs and we cannot thank them enough. We’ve had a lot of new ambassadors join us this year, but we also have some ambassadors that have been with us from the very beginning - even before we had fitness apparel! These babes have stayed with us through thick and thin and have grown so much themselves. We decided we needed to do something special to recognize them. So… we created the Vitae Babe Hall of Fame!

Every year, we will add or induct ambassadors that have shown outstanding support, engagement and growth over the past year. Without further ado… here are the nine Hall of Fame inductees of 2020!


I’m Callie, I’m 19 and currently living in North Vancouver for school. Studying special fx makeup for movies and film. I have been an ambassador for Vitae Apparel for almost 3 years! Vitae has definitely gotten me to where I am today. They have helped with my confidence, introduced me to some of my life long best friends, and helped boost my modelling career which I never thought I would do! It makes me smile to see all these beautiful girls supporting each other and I proudly can say that Vitae has made me the person that I am happy to be. ❤️


My name is Kat, and I was a competitive ballerina for 15 years! I have been a fan of of Vitae Apparel since 2017 and I purchased my first Vitae swimsuit in 2019.

Growing up, I didn’t think I had a ‘fit’ looking body, and I never thought I’d be confident enough to pull off fitness apparel. Vitae accepted me for a fitness photoshoot, and it did so much for my confidence!

The Vitae community is incredibly supportive and I’ve made so many great friends from it. I’ve loved watching Vitae grow, and I’m so proud of this amazing local business! ❤️


My name is Alora Jones, I am 21 years old, and I had my first ever photo shoot with VITAE in December 2017.  I was nervous the first couple times. But now 3 years down the line, photo shoots are one of my favourite things to do.

I think  people can relate when I say, VITAE opened a new world of confidence for me. I was never super insecure about my body, but I definitely didn’t think it was “model material.” My confidence came from shooting with VITAE, but also the amazing women & men I have met, whether they were other ambassadors or photographers. VITAE has impacted my life a lot, especially how I view myself, and I will forever be grateful to be apart of a community so caring.🤍


Hey! I’m Jak, I fell in love with Vitae Apparel’s gym clothes and bikinis almost 3 years ago and I’ve been an ambassador ever since!

Vitae has helped me grow in so many ways. I’ve made so many friends through them, they helped my self-confidence improve and they have also helped me grow my following on Instagram. I’m so proud to see how much Vitae Apparel has grown as a company and I’m so thankful to be around such inspiring women like Selene. I can’t wait to see what’s to come in 2021. Happy new year and best wishes! ❤️


Hi, my name is Ivana Franz, I'm 21 years old and have been a Vitae ambassador for a year. I'm currently studying Early Childhood Education and working in a daycare centre. I joined Vitae because I believe in their message of body-positivity, women empowerment and sustainable fashion. Being a part of Vitae has been an amazing adventure filled with kindness, fun and support from the Vitae staff and other ambassadors. Because of Vitae, I have more confidence in my body and who I am as a person. I'm so thankful to be a part of such a wonderful community now and for the future to come.


Happy New Year’s to all! I’m Kiana and I’ve been a Vitae Ambassador for 3.5 years now. Vitae is such an inclusive and confidence-boosting brand. I am so blessed to get the opportunity to work with such amazing and thoughtful people and I have even made some of my closest friends through this community. 🥰 Vitae had helped shape me into the body confident person I am today and I will always be thankful and rep them ‘til the end of time.❤️


Hey babes, my name’s Kim! I’ve been a Vitae ambassador for almost 4 years! I just gave birth to a baby girl TODAY so I’m excited to start my mommyhood journey.

Vitae has played a huge role in my life. I actually started dating my baby’s father shortly after getting closer to him at FVDED with Vitae! I’ve also made so many friends through Vitae, be it other ambassadors or team members. Doing shoots with them, my self-confidence has flourished and I’ve learned to love every part of myself. I’m so happy to have been a part of this brand’s journey and I can’t wait to see what the future holds for Vitae! One love and plenty respect❤️


Happy New Years everyone! I’m Melanie and I’m a Californian ambassador who’s been supporting Vitae Apparel since January 2018! Throughout the years, Vitae Apparel and the Vitae Babes have taught me a lot about self love and provided me with a safe space to turn to. I have met such an amazing group of girls, and of course, the wonderful owner Selene. I’m grateful for my friendships, and can’t wait to create more in 2021! Wishing you all the best in the new year!❤️


Hey! I’m Natalie, I’m almost 20 years old, and I’m a hairdresser In Abbotsford. I joined Vitae in April of 2019 and automatically fell in love! I’ve gotten the chance to do a few photoshoots with them so far and I absolutely love it. When I was younger I always dreamed of being a model but I thought I’d never be skinny enough or pretty enough for it. My confidence has grown tremendously in the past year and half (with vitae’s help, of course). Dreams really do come true!

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