[vee-tae] noun

The feminine plural for the word 'life', 'lifestyle', and 'being a part of a lifestyle'. Vitae Apparel strives to be a part of yours.

Inspired by the durability of competitive swimwear and contemporary fashion, we design comfy, practicable swimsuits and activewear we know you’ll love.

Here at Vitae Apparel, we seek to redefine the social and physical standards for women across the globe. We hope to empower our Vitae Babes to be more confident. To fall in love with their own bodies. And truly inspire other women to do the same. Beauty comes in all shapes, all sizes, and all ethnicities, and we strive to embody this.

We have built a strong, supportive community of women that embrace these values fully over the years with Vitae. And ultimately this led to become the basis for our Vitae Ambassador Program too. (Learn more about the program HERE).

At Vitae, we ensure that all of our products are of the highest caliber. Our designs go through consistent quality testing and control to achieve this.

Firstly, our founder, Selene Dior, will hand-draw and design all of these pieces. We will then transfer them across to Adobe Illustrator. After the designs are submitted to our manufacturers, and go through roughly 3-4 rounds of sampling, we will confirm our products for final design. This is all done locally in Vancouver BC.

Next thing you know, you have a beautifully tailored new fit waiting for you on your doorstep. Importantly, we also ensure that all of our workers in our manufacturer facilities are paid and treated equally. Please see our sustainability page for more info.