Vitae - the feminine plural for the word 'life,' 'lifestyle,' and 'being a part of a lifestyle.'Vitae Apparel strives to be a part of yours.

Inspired by the durability of competitive swimwear, and contemporary fashion, Vitae Apparel designs swimsuits to fit your body, and not a type, in any activity. From swimming to surfing, to catching rays by the beach, the ‘kini will stay on.


Vitae Apparel seeks to redefine the social standards for women. Beauty comes in all shapes, sizes and ethnicities. You don’t have to be a certain way to be a model and show off your body. The way you are now should already be celebrated. This was how the Vitae Ambassador Program was created. To learn more about the program, click here.

Meet Selene!


I was a competitive swimmer for 17 years. I had a hard time finding swimsuits online that stayed on and were still fashionable when I went swimming or surfing. I started hand designing swimwear that took both these concepts. Vitae Apparel was then born in 2016.

I am proud to say that Vitae Apparel has helped so many young women build their confidence and self-love. I’m even happier to see that many of our ambassadors were inspired by our ambassador program to pursue a modelling career.