“I have a confession to make….” - Selene Dior, CEO of Vitae Apparel.

“I have a confession to make….” - Selene Dior, CEO of Vitae Apparel.

In case you don’t know who I am, I’m Selend Dior, the CEO of Vitae Apparel and I have a confession to make… 

It’s hard to really admit this because Vitae Apparel and all of the support from the community is so important to me. For the last year and a half, I put pressure on myself to reach a huge revenue for the business. As time went on, I felt like a hamster stuck on a spinning wheel, and that we could no longer grow any more than we have.

I’m human and let my ego get the best of me, which ultimately got in the way while I was chasing this huge number. I ended up forgetting why I even started the business. I’ll be honest, for the past several months, I felt a loss of passion for the company.

For the past several months, it was so stressful running the business that it was getting hard to wake up everyday and do something for myself. So, I eventually realized that this needed to change. I wanted to do something for myself that would reignite passion for my business and for life, in general.

So I challenged myself, and this is where it all started…

A couple months ago, our team went on a team retreat and one of the activities was paddle boarding. During this activity, I saw people windsurfing which was something I’ve always wanted to do but for some reason, never really got myself out there. Then I finally said to myself, “f*ck it, let’s just do it”. So, I first tried windsurfing, and I loved it.

This got me thinking that there are so many things that I’ve been wanting to try but I was always nervous, unsure, or just waiting for the perfect moment. But the truth is, it’s up to myself to create the perfect moment and you’re never 100% sure until you try it!

I decided to write out a list of activities that would be exciting to me that I’ve never tried before (big or small). Anywhere from taking myself to dinner, skinny dipping, or kitesurfing.

So I came up with this idea to challenge myself to do something I’ve never done, every single day for 4 weeks…. So I did it. Then I realized this whole time, I could have stood up. Planning my 4 weeks reignited my passion and I wanted to inspire other women to step out of their comfort zone and find their passion.

And this is how The Everyday Bucket List Challenge was born…. 

Come join me in #theeverydaybucketlist challenge with us on August 8th! In moments of feeling lost or uninspired, find passion in your daily lives and step out of your comfort zone. Make time to dive deeper into new experiences, and discover who you are & what you love! Do something you love doing or try something new as much as you can for the next four weeks!

This is about the intention that you set for yourself every single day. It puts you in this mindset of putting yourself first and pushing yourself to step out of the comfort zone, and finding passion in your everyday life.  

Not sure what activities you want? Don’t worry, I got you. Shop The Everyday Bucket List Card Game on August 2nd, 2022 @ 12pm PST exclusive on The Vitae App. Check off your bucket list daily by playing The Everyday Bucket List. The perfect game to play as a self-love challenge for yourself, or with your friends!

PS. if you use #theverybucketlist, you’ll be entered to win weekly prizes and a HUGE giveaway to fund your dream adventures valued at over $500 + an adventure prize pack! 

Download The Vitae App NOW

Stay tuned and watch my confession on IG: @vitaeapparel 

With love, 
Selene Dior
CEO of Vitae Apparel

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