May 5th Launch

May 5th Launch


Here at Vitae we’re starting off May with a bang! Our brand new drop is launching Tuesday 6pm PST, so set your alarms Vitae Babes, because this collection is going to melt your heart.

But before we get into the nitty gritty, we would just like to announce that we have raised a total donation of over 27,000 masks from the last three weeks alone!! Crazy right?! It is so crucial for all of us to stand together in these unprecedented times, and help those who need us the most. And honestly, we couldn’t have done it without our loyal, beautiful supporters - so thank you!!

Now we’ve got three sneaky surprises for you launching this Tuesday: some brand spanking new sports bras (in multiple colors); a new color of an all time favorite legging, and a restock (as well as a sneaky new color) of one of our classics.

First up…



This new bra comes in three stunning colors, perfect for your daily exercise routine, but also the ideal candidate for a relaxing day binge watching Netflix. We know you were all hoping for some more supportive tops, and we heard you loud and clear.

These new bras have a higher neckline for ultimate support, as well as a detailed cross over at the back to add a little more flare to your new active wear look. They come in three stunning color options: classic white; timeless black; and army green. With buttery soft fabric and ultimate stretch, these bras are perfect for styling with any of your other Vitae pieces. Looking to rise to the top of your workout (or lounging) potential during quarantine? We got you girl.



And what better option to pair your new bra with then our ultimate flex leggings?! This time launching in a brand new color: introducing olive green! Now these bad boys are the perfect leggings to make that booty pop.

Pair these with our new bra, or alternate between different Vitae tops, it doesn’t matter as these leggings style well with absolutely anything! Squat proof, high-waisted, seamless leggings that have you covered – what else could a girl want?



And of course, who could forget our latest restock! If you’re looking for more of a brighter option this season, why not try out our coral colored hyper flex leggings? Or, even, perhaps our brand new color… blush!! Both of these stunning colors will be available from Tuesday, and are the perfect additions to your active wear collection.

With soft, cloud-like fabric and sweat-wicking technology, these leggings are perfect for every day activities, as well as a full-blown workout session. The coral and blush colors are perfect too if you’re looking to change it up from your usual darker tones. Trust us, with these leggings on, you will definitely be the new trendsetter on those daily walks around the block!

Now all of this mentioned above will be launching on Tuesday, 6pm PST, so make sure you’re setting those alarms. We would hate for any of you to miss out on this!

Although - we’re only just getting started this month, because soon enough we’ll be launching a little surprise:





So keep an eye out on social media, because we know you guys are going to be obsessed with these babies. 

But once again - thank you to each and every one of you for all of your support during these challenging times. Make sure to keep checking in and spread the love – there can truly never be too much right now. But most importantly, look after yourself. Take this time to practice some self-love too. These times are testing for a lot of us, but we can get through it if we work together.

Our hearts go out to you all.

‘Till next time…



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