September 29th Launch

September 29th Launch

Hey Vitae Babes – we thought we’d brighten up your day with a brand-new launch (can we get a 'hell yeah!!')

Not only do we have some stunning new styles coming through, but we also thought we’d treat you to a little restock of some of your all-time faves...

Now all of these exciting pieces will be launching on September 29th 2020 at 6pm PST, so make sure you’re setting those alarms! We swear, you won’t want to miss out on these bad boys… 

So, without further a due, introducing our new styles:



No need to steal your BF or GF’s hoodies no more! These cropped hoodies will be launching in three stunning colours: black, midnight blue and horizon grey – the perfect colour options for everyday attire or to match with your Vitae activewear as it begins to cool down. With lightweight, breathable fabric, these hoodies work with you during those hard ass workouts, keeping you comfortable but also allowing you room to breathe!



Now you see me, now you don’t… Featuring our gorgeous new sports bra in two striking options: a black camo print to keep you fierce or an elegant ash grey if you’re after more neutral vibes. Whilst they differ in colour, both feature mesh detailing to allow full breathability, as well as a cross over back strap for further support and extra detailing. With full coverage and maximum comfort, we know you’ll totally swoon over these ones.



Even though these new leggings are camo, we promise you won’t go unnoticed! With breathable, stretchy fabric and pockets to keep your belongings safe and close, you can truly bring the power to your workout! The print is subtle, yet captivating and matches perfectly with the new sports bra too. Bad ass yet super stylish – what more could a girl possibly need?



You’ve loved them before, we know you’ll love them again: relaunching our Hyper Flex Joggers in two brand new colour options! You’ll absolutely swoon over the soft, buttery fabric of these joggers, the perfect addition to your everyday wear. Featuring a high waistline and some pockets to stash some snacks, you really can’t go wrong. Launching in light mauve and haze grey – which one will you go for??


And of course, who could forget our latest restock of some cult classics!

What we’re bringing back:

  • Elevate Tank Top (black) – with a cropped cut and scooped neckline, this tank top is perfect for workout sessions or coffee catch ups. Lightweight, breathable, super comfy and it even features built in padding – you’re so welcome!
  • Vibe Higher Tank Top (ash grey, black and white) – another all-time favourite tank top we’re bringing back – this time with even more colour options! This tank top is perfect if you’re wanting to give your girls a little lift with its stunning v-neckline. With thick straps to offer maximum support, you’ll be reaching for this one all day every day.
  • Hyper Flex Seamless Leggings (icy blue and steel blue) – for all of our blue lovers out there, we’re bringing back two stunning shades to choose from! Our seamless leggings are a must have in your wardrobe, as not only are they super cosy, they’re also breathable, lightweight and wick that sweat straight off your skin!
  • Hyper Flex Leggings (ash grey, black, moon rock grey) – last but certainly not least, these stunners are the ideal candidates for a sweaty gym session. Sweat wicking, squat proof, lightweight, buttery soft with a second skin feel – do I need to say more?


So there we have it! Our official launch for Tuesday September 29th (6pm PST) – which item was your favourite that we mentioned? Let us know what you end up snatching up and of course, don’t forget to tag us in your pics!

We can’t wait to see how you style all these new + revamped pieces!



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