all press
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Vitae Apparel's bikini is featured on 2018 issue: "Natalie Roser exhibits her model figure in a velvet mint bikini as she catches rays on Miami getaway"
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"Female-founded and inclusive brand that represents open-minded, inclusive fashion in athleisure... all about spreading body positivity, women empowerment, and diversity."
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Vitae Apparel was spotted being worn in Health Magazine for their November 2021 Issue. Oh, and if you're trying to find the issue... Khloe Kardashian was on the cover.
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"Just like Lululemon, Vitae Apparel is another awesome brand based in Vancouver. If you love a good matching set, then you'll love Vitae's selection."
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Vitae Apparel swimwear made a feature on the first season of Too Hot To Handle, being worn by stars: Francesca Farago and Chloe Veitcho.
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In a 2017 issue, VOGUE featured Vitae Apparel's swimwear in their photography worn by their models.
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"Perfect for any and every workout. They are breathable, sweat-wicking, and super high-waisted, so they flatter everybody. "
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“They love our brand, what we stand for, what we do, the fact that we’re transparent." - CEO, Selene Dior
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"We can't emphasize how silky smooth Vitae Apparel's leggings feel on the skin. They're ultra-lightweight and perfect for workouts on the hottest days. "
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"Vitae Apparel is an awesome Canadian brand that is a go-to for athletic-wear and loungewear. It’s also very focused on building a community to empower women."
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"Specializes in active & swimwear and has been on a mission to make us women feel included and empowered with their designs for all sizes and ages."
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As part of the series “How To Create A Fantastic Retail Experience”, our CEO, Selene Dior dives into "building a brand all about body positivity and diversity."
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"Vitae Apparel was founded in 2016 in Vancouver... The brand encompasses bikinis, as well as leggings, shorts, tops, and sports bras such as compression style sets."