OUR MISSION
House of VITAE is a space built for movement, but rooted in something deeper: presence, performance, and personal growth.
We design gear that supports you—on the track, on the mat, in the mountains, or in motion through life. But we’re not just here to outfit your workouts. We’re here to support who you’re becoming.
This brand is for people in transition. The ones who want more from life, even if they don’t have all the answers yet. It’s for those who are curious, grounded, resilient—and willing to keep showing up.
We believe movement creates momentum. That when you feel strong in your body, you move differently through the world. And that looking good isn’t about impressing others—it’s about feeling powerful in your own skin.
This is a home for the version of you that’s ready to go beyond limits. Not just physically, but personally.
Welcome to House of VITAE. Let’s move.
OUR VALUES
01
COMMUNITY
Growth doesn’t happen in isolation. We’re here to move, learn, and evolve together—through shared sweat, real conversations, and collective support.
02
Beyond Limits
To go beyond limits isn’t about pushing harder—it’s about stepping into who you’re becoming. We’re here to challenge comfort zones gently, intentionally, and with purpose.
03
INCLUSIVITY
Celebrating diversity in thought, experiences, and ambitions.
04
AUTHENTICITY
We believe in showing up as you are, not as who you think you should be. Our brand, our people, and our products are built on honesty, not perfection.
EST 2016
THEN
NOW
OUR COMMUNITY
Community is everything. We’re more than just a brand—we’re a crew that hypes each other up, breaks boundaries, and moves with confidence. Whether you’re hitting the gym, the streets, or just living life your way, you belong here.
